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How do GPTS (Get Paid To Surf) companies work?
What if you got paid 1 penny for every commercial you watched on
TV?
How much money do you think that would add up to? How much money
did advertisers spend on the last Superbowl? $1 million? $2 million?
A minute?!? What if you got a piece of that?
AllAdvantage, the company behind this great idea, will give us
a piece of the advertising pie. They will sell ads to put on the
Viewbar, and they will pay you to have that ad on your screen. Banner
ads are like roadside billboards. Advertisers pay big bucks to get
their message to you. Basically, the viewbar is similar to someone
asking you "Can I put this sign on your lawn? I'll pay you $1 a
day to put this sign on your lawn." The person paying you to put
the sign on your lawn is charging someone else $2/day to put an
ad on the sign. Everyone makes out (except maybe your neighbors,
but I think you get the idea).
Now, putting a billboard on your lawn is a bit extreme, but putting
a little ad on your screen is nothing. You see these ads all the
time. Everytime you go to Yahoo, you see at least 1 ad per page.
And Yahoo gets paid everytime the page shows up on your screen (whether
you see the ad or not). Next, who pays us?
If you have been on the web a fair amount, you may already understand
the basics of e-commerce. Web sites that are purely informational,
that is, don't sell anything, need to make money. They do that the
same way television does: through advertising. What are you looking
at every time you go channel surfing? Advertisements. What are you
looking at every time you go Internet surfing? The same thing. Many
web sites earn their money from a form of advertising called banner
advertising. Banner advertising draws its name from the kinds of
ads used. Banner ads are about one inch wide and about half a screen
wide. An advertiser will pay a web site money to put the ad on his
or her web page. That way the web site owner makes money whenever
you go to his or her site.
The Advertisers! Advertisers spend millions of dollars a year for
you to see their messages. Web sites make money by placing banner
ads on the site. Yahoo is just one of them. Here are a few numbers
from an industry study in May, 1999:
- Yahoo Daily page views -- 235 Million !!!!
- Banner Ad costs -- $.02 to $.15 (2 to 15 cents)
- Average Ad cost on Internet -- $ .035 (3.5 cents)
- Ad costs on Yahoo -- $ .05 to $ .20 (depending on targeting,
such as having a sunglasses ad come up when someone is searching
for 'sunglasses')
- Some quick math for Yahoo:
235 million X .05 = $ 11,750,000 a day! No kidding!
That's why Yahoo's stock is through the roof.
- Click-Thru rates -- $ .10 to $ .50 (click-thru is when you click
on the ad and go to the advertiser's web site)
So, you can see, there is a lot of money going out there into the
pockets of the people who bring you those ads. So much so that there
are several companies giving away 'Free Computers' and Free Internet
Access using this concept.
WOULDN'T YOU RATHER GET THAT MONEY?
Most PTS companies are is infomediaries. Web sites, both commercial
and informational, pay money to these PTS companies. In return,
they broadcast those ads to Internet users through a device called
"Ad-Bar", and pay money back to those Internet users.
Instead of just making money for someone else when you're surfing
the web, you get money as well.
What do you think?
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